Sponsorship rate card

The last 7 days

Reach, and the reel record

89.6K People reached in 7 days Meta Business Insights, Results, Viewers, 27 September to 3 October 2026. Down 31.8% on the 7 days before.

197,357 Reel record: Henry Ford, 23 August Views, Meta Business Suite, Content, 6 July to 3 October 2026. Then the Copper Island reel (13 September), 178,876 views, and a reader’s mill yard camera clip of a cougar (18 September), 107,904 views, 731 reactions, 82 shares. Same source, same window.

The last 28 days, 6 September to 3 October 2026

What the page did

2,215,350 Views About 79,000 a day, calculated.

18,720 Interactions 3,671 from followers, 15,049 from non-followers.

9,019 Followers Net +1,631 in the same 28 days.

92.3% Views from non-followers The page reaches past its own audience every day.

Watch time was 53 days 23 hours, up 8.5% on the 28 days before. The reel record is in the 7-day section above. Reach moves month to month with what the news gives us. These are the most recent full 28 days, not an average or a best month, and every sponsor gets the same figures for their own posts.

Follower profile, lifetime, read 1 October 2026

Who is on the other end

Where they live

Meta ranks Marquette, Ishpeming, Iron Mountain, Escanaba, Gwinn and Sault Ste. Marie as the top cities among followers, and all ten of its top cities are in Michigan. 97% of followers are in the United States. Source: Meta Business Insights, Audience, Demographics, lifetime, read 1 October 2026.

How old they are

65 and over29.1%

55 to 6425.8%

45 to 5421.9%

35 to 4415.5%

25 to 346.8%

18 to 240.9%

Three in four are 45 or older (76.8%, calculated from Meta’s age bands). They own the house, the truck and the camp, and they are the ones who call a contractor instead of watching a video about it.

Rates

What it costs

Founding rate holds for the first three sponsors, for 90 days, in exchange for a short testimonial and permission to publish the results.
Placement	What runs	Founding	Standard
Feature	One sponsored post, written and built by us Your photo or ours Reach and engagement reported after seven days	$200 once	$300
Partner	Four sponsored posts a month One sponsored article on yooperhub.com, yours to keep Named in the daily edition Monthly report from Meta’s own numbers	$600 / month	$900
Presenting	Eight sponsored posts a month Sole sponsor in your trade, so we run no one who competes with you Presenting sponsor of a standing feature, named every time it runs Sponsored article and first refusal on renewal	$1,200 / month	$1,800

Monthly placements run three months at a time, because one post is a lottery ticket and three months is a test you can read. Month to month after that.

The part most rate cards leave out

What sponsorship does not buy

Every sponsored post and article is labelled as one. Readers can tell the difference at a glance, which is the only reason the label is worth anything to you.

Sponsorship does not buy news coverage, and it does not buy a correction, a takedown, or a kind word in a story about your trade. If you are ever in the news, your sponsorship has no bearing on how we cover it. That rule is the whole product. An audience that suspects the page is for sale is worth nothing to the next business that buys a post.

We will also say no to your money if the fit is wrong. There is one sponsor per trade at the Presenting tier, and we would rather turn down a sale than run something the audience will hold against us both.

To start

Pick a tier and tell us the offer you want in front of people. First post goes up within a week.

keegan@yooperhub.com yooperhub.com