Yooper Hub is an independent Upper Peninsula publication. It has been publishing since May 2026: the news of the day where it matters locally, and the history, outdoors, food and community life that make this a place and not a region on a map.
New stories go up on the site through the week, and one email, The Daily Stamp, goes out each morning with the day’s lead and what is worth knowing under it. There is a place to send a tip or a photograph. All of it is free to read. There is no paywall.
Who runs Yooper Hub
Keegan O’Brien is Yooper Hub’s publisher and editor. He sets editorial standards and is responsible for corrections and major editorial decisions. Advertising, sponsorships, and business services do not determine what Yooper Hub covers.
Bylines
Yooper Hub Staff is the shared byline for regular news, community, entertainment, and aggregation stories created for Yooper Hub. It is not a fictional person or a way to hide responsibility; it identifies brand-level newsroom work where a personal byline is not necessary. Personal reporting, interviews, founder updates, and opinion-style work carry Keegan’s name.
What we cover
Yooper Hub covers Upper Peninsula news, history and culture, outdoors and travel, community life, and the people and places that make the region distinct. The test a story has to pass is simple: would someone who lives here want to read it, and is it true.
How a story gets made
Every article carries a source ledger, an internal record of what each significant claim rests on: the archive, the agency, the interview, the newspaper page. The ledger is not decoration. Every story is reviewed and signed off by our publisher after it goes live, and only a signed-off story can lead the site or run on the front page. The sign-off is tied to that exact version of the article. Edit the piece afterwards and the sign-off lapses, so the check has to happen again before the story can lead the site again.
Where a fact rests on a single source that no reader can open for themselves, a print citation in an archive for instance, the story says so rather than letting the claim stand on the publication’s word. Superlatives get the same treatment. “The only”, “the oldest” and “the largest” are checked before they are printed, and when the record is genuinely contested, the story says that too.
Photographs
Photographs are either licensed under a public license anyone can verify, supplied by their owner with permission in writing, or taken by us. Credit runs with the image. When a reader offers a photograph from a comment thread, we ask in public, record the answer, and ask for the original file, because a permission nobody can check a year later is not a permission.
Corrections
Stories link important sources and media credits when available. Readers can report an error through our contact page. Material corrections may include an editor’s note explaining what changed. Read our corrections policy.
We would rather be corrected than be wrong quietly. If something here is off, tell us and it gets fixed with the change noted.
How Yooper Hub is paid for
Yooper Hub is independent and locally owned. It is paid for by readers who choose to support it, by local businesses who sponsor posts, and by advertising. Sponsored content is labelled as sponsored every time, in the same words, so you never have to work out which is which. Supporting Yooper Hub unlocks nothing and closes nothing off, because the stories are free either way. What it buys is the next one.
Where to find us
The daily email, The Daily Stamp, arrives each morning and is the most complete version of what we do. Yooper Hub is also on Facebook, Instagram and YouTube.
Get in touch
Story ideas, corrections, photographs, tips and sponsorship all reach a person at keegan@yooperhub.com, or through the contact page. Have a story of your own? Use Submit a Story. We read everything that comes in.
Editorial standard
How we document a story
Every article carries a source ledger, and the parts of it a reader needs are printed on the story itself.
- Sources: official records, original documents, interviews and additional reporting are linked on the story wherever a reader can open them, and named where they cannot.
- Images: photographs and other media name their creator and the rights they run under.
- Accountability: the editor responsible for a story is named where that helps you weigh it.
- Corrections: every story links to the corrections policy and to a way of telling us we got something wrong.