Yooper is an independent Upper Peninsula publication owned and published by YooperHub. One U.P. story worth your time, every day.
Who runs Yooper
Keegan O’Brien is Yooper’s publisher and editor. He sets editorial standards and is responsible for corrections and major editorial decisions. Advertising, sponsorships, and YooperHub business services do not determine what Yooper covers.
What we cover
Yooper covers Upper Peninsula news, history and culture, outdoors and travel, community life, and the people and places that make the region distinct.
Sources and corrections
Stories link important sources and media credits when available. Readers can report an error through our contact page. Material corrections may include an editor’s note explaining what changed. Read our corrections policy.
Have a story idea or firsthand information? Use Submit a Story.
Editorial standard
How we document a story
Articles can include the important sources, image credits, verification date, and a direct corrections link.
- Sources: important official records, original documents, interviews, and additional reporting are linked when available.
- Images: photographs and other media identify their creator and rights basis.
- Accountability: stories name the responsible human editor when that context helps readers.
- Corrections: every story links directly to Yooper’s corrections policy and contact page.