Skip to article

March Madness Runs on U.P. Maple: What Connor Sports Actually Makes

4 min read
Yooper Community

Connor Sports has a verified Upper Peninsula connection to college basketball’s biggest stage. The NCAA and Connor Sports say the company has supplied courts for the Division I men’s and women’s basketball championships, including the Final Fours, since 2006. The public record is less simple about exactly which U.P. facility performs each step.

What the NCAA confirms

In a December 6, 2024 partnership announcement, the NCAA said Connor Sports had served as the official court provider for the Division I men’s and women’s basketball championships and Final Fours since 2006. The NCAA extended its agreement with the Gerflor USA family of brands, which includes Connor Sports.

Connor’s current March Madness page also says it has held that role since 2006. For the 2026 tournament, the company says it supplied new custom courts for both Final Fours, plus men’s and women’s regional games and the first and second rounds of the men’s tournament.

Crystal Falls, Amasa and the production record

Connor’s current tournament page says the 2026 Final Four courts used sustainably harvested, first-grade northern hard maple and were manufactured and inspected at its mill in Crystal Falls. It says the floor panels were then shipped to finishing partners for assembly, sanding, sealing, painting and finishing before delivery to the venues.

Connor’s About page, meanwhile, lists a manufacturing facility in Amasa and says its premium sports flooring is manufactured and assembled by workers in Michigan’s Upper Peninsula. A Connor portable-court product document reviewed by Yooper also describes NCAA courts as built in Amasa.

Those company materials describe the facilities differently. Without a current process record that reconciles the steps, Yooper is not claiming the entire Final Four court is made solely in Amasa or solely in Crystal Falls. The supported conclusion is that Connor attributes manufacturing work to Upper Peninsula operations and currently identifies Crystal Falls as the manufacturing and inspection location for the 2026 Final Four courts.

What is known about installation and ownership

Connor says each Final Four court can take up to four hours to install, led by company technical supervisors working with local labor at the host city. An NCAA account of the 2016 men’s Final Four gave a two-to-four-hour installation estimate for that event. Yooper found no publishable source for the previous article’s claim that each court takes about one month to build, so that statement has been removed.

Connor’s portable-court product document says the championship program receives the first option to purchase the court. That is different from an automatic transfer or giveaway. The earlier article’s claim that champions simply keep the floor was too broad.

What TV6 reported about professional courts

TV6 reported on April 21, 2026, that Connor Sports had expanded contracts involving the Los Angeles Sparks, Chicago Sky and Portland Fire. Yooper has not independently reviewed the underlying contracts, so those team names remain attributed to TV6 rather than presented as independently confirmed deal terms.

The same TV6 article identifies Zach Riberdy as the Connor Sports marketing director quoted about U.P. wood and labor reaching courts across the country and world. The earlier Yooper article attributed a different quotation to Jason Gasperich. Because Yooper has not reviewed the broadcast recording, the direct quotation has been removed rather than reassigned.

The previous article also said Robbins Flooring would make all future NBA courts. That sweeping statement was not confirmed with a primary contract or league record during this review and has been removed. Connor’s own About page says the company supplies 12 NBA teams and counting, but that corporate statement does not establish that every NBA court comes from the U.P.

The verified U.P. story

The durable story is substantial without the embellishment: Connor Sports and the NCAA document a Final Four court relationship dating to 2006, Connor says its sports flooring is manufactured and assembled by an Upper Peninsula workforce, and its current tournament page identifies Crystal Falls as the manufacturing and inspection location for the 2026 Final Four courts. The exact division of work among Connor facilities and finishing partners should be described only as the company’s records allow.

Yooper will update this article if Connor publishes a current facility-by-facility process record, the NCAA changes its supplier relationship, or primary professional-team or league contract records become available.

Golden 25 trust review · #16

Verified context for this Yooper story

Evidence refreshed
July 13, 2026
Source readiness
Evidence package still has unresolved requirements.
Corrections status
A material correction or update note is published in this article.
Image rights
No featured image is used; in-story images have documented rights records.
Sources, credits, and reporting details

Sources & accountability

How this story was reported

Editorial methodService and public-interest reporting

Accountable editor:Keegan O’Brien, publisher and editor.

Last verifiedJul. 13, 2026

Corrections statusA material correction or update note is published in this article.

Verification note: Corrected the TV6 speaker identification and removed the unsupported direct quotation; reconciled current Crystal Falls wording with Connor materials that identify Amasa; removed unsupported build-time, automatic court-transfer, all-future-NBA and basketball-capital claims; removed featured media 171 because no generator, operator, source file or commercial-use terms were recoverable.

Primary sources

  1. NCAA extends Gerflor USA partnership for championship events — NCAA

    Published Dec. 6, 2024. Accessed Jul. 12, 2026.

    Supports: The NCAA identifies Connor Sports as its Division I men's and women's basketball championship and Final Four court provider since 2006 and records the partnership extension.

  2. Official Court Supplier of NCAA March Madness and the Final Four — Connor Sports

    Accessed Jul. 12, 2026.

    Supports: Supports the since-2006 supplier statement, 2026 tournament scope, first-grade northern hard maple, Crystal Falls manufacturing and inspection, finishing-partner steps, and up-to-four-hour installation statement.

    Company source; production claims are attributed to Connor Sports.

  3. About Connor Sports — Connor Sports

    Accessed Jul. 12, 2026.

    Supports: Lists the Amasa manufacturing facility and states that Connor premium sports flooring is manufactured and assembled by an Upper Peninsula workforce.

    Company source; the page does not reconcile Amasa and Crystal Falls roles for each portable-court production step.

  4. Connor Sports Portables Playbook — Connor Sports

    Accessed Jul. 12, 2026.

    Supports: Describes NCAA courts as built in Amasa and says the championship program receives the first option to purchase the court.

    No publication date was verified. The Amasa description is presented alongside, not used to override, Connor's current Crystal Falls statement.

  5. 2016 Final Four court design and installation — NCAA

    Published Mar. 25, 2016. Accessed Jul. 12, 2026.

    Supports: Identifies Connor as the 2016 Final Four court supplier and gives a two-to-four-hour installation estimate for that event.

    Historical event-specific record; not generalized beyond the supported installation context.

Additional reporting

  1. Connor Sports expands to WNBA courts — WLUC-TV6

    Published Apr. 21, 2026. Accessed Jul. 12, 2026.

    Supports: Reports Connor contracts involving the Los Angeles Sparks, Chicago Sky and Portland Fire and identifies the quoted marketing director as Zach Riberdy, not Jason Gasperich.

    Team-contract claims remain attributed to TV6. The broadcast recording was not reviewed, so the direct quotation was removed.

Corrections policyReport a correction or missing credit

Yooper community

The conversation

Real neighbors, real names. A Yooper editor reads your first comment before it appears; after that you’re a known neighbor and your comments post right away. No account required. Community guidelines

No comments yet. Yours can start the conversation.

Join the conversation

First comments are read by an editor before they appear.

Get Today’s Yooper in your inbox each morning.

Get more U.P. stories

Join Yooper readers for local stories, history, and community updates from across the Upper Peninsula.
Joining...

Almost there. Check your inbox for a confirmation email from newsletter@yooperhub.com and click the confirm button in it to finish joining. If it is not there, look in spam or promotions.